IQOS is a tobacco-based device that is rapidly gaining popularity as a safer alternative to traditional tobacco cigarettes and e-cigarettes. Also referred to as a HeatStick, IQOS devices operate based on heat-no-burn technology. The tobacco or HEET stick here is heated rather than being burned at temperatures of around 350-degree Celsius. As the HEETS stick is being burned, the device generates vapor rather than actual smoke. The harmful toxins contained in this aerosol is also around 90-95% less than normal cigarettes and vapes. Buy Heets Dubai is the leading online retailer of IQOS devices in the UAE. To know more about the IQOS devices we offer,

IQOS, which stands for “I Quit Ordinary Smoking,” is a heated tobacco product (HTP) developed by Philip Morris International (PMI). Unlike traditional tobacco cigarettes, which burn tobacco to generate smoke, IQOS heats specially designed tobacco sticks called HEETS to create an aerosol containing nicotine and flavorings. This process is known as “heat-not-burn” technology.
Here’s how IQOS differs from both tobacco cigarettes and vapes:
- Tobacco Cigarettes: Traditional tobacco cigarettes burn tobacco at high temperatures, releasing harmful chemicals and tar through combustion. In contrast, IQOS heats tobacco sticks at lower temperatures, producing a nicotine-containing aerosol without combustion. This process is believed to reduce exposure to harmful chemicals found in cigarette smoke.
- Vapes/E-cigarettes: Vapes, or electronic cigarettes, use a battery-powered device to heat a liquid (e-liquid or vape juice) containing nicotine, flavorings, and other chemicals to create an aerosol that is inhaled by the user. Unlike vapes, which vaporize liquid, IQOS heats actual tobacco, providing a taste closer to that of traditional tobacco cigarettes. Additionally, IQOS does not produce vapor clouds like vapes and is designed to have a similar ritualistic experience to smoking traditional cigarettes.